Viceroy Hotel Brand Expands into Miami
Los Angeles - Kor Hotel Group, the Los Angeles-based luxury hotel operator, has entered into a significant joint venture with developer Jorge Perez and his Florida-based The Related Group that will bring the Viceroy brand's signature fusion of innovative design elements, luxury amenities and impeccable service to a momentous new hotel-residence project in Miami - Viceroy Icon Brickell. The Related Group is currently the largest developer in Florida's luxury condominium market. Kor's participation will enhance the premiere project with an array of design-savvy lifestyle amenities and the service luxuries for which Kor's Viceroy Resorts & Residences concept is widely known. The project also partners Kor with some of the most creative forces in the industry today, including the architecture firm Arquitectonica and prolific designer Philippe Starck.

"Kor's discerning style will help mark a distinction for this luxury project against other comparable projects in Miami," said Brad Korzen, CEO of Kor Hotel Group. "Viceroy's high-end luxury concept retains an intimate, boutique quality that is highly appealing to today's consumers. Viceroy Icon Brickell promises to be an exquisite rendition of the Viceroy brand and will contribute a distinctive new luxury option to Miami's urban destination appeal." As Kor Hotel Group continues to expand its boutique hotel portfolio with properties both nationwide and overseas, it reserves the Viceroy identity for projects of only the highest standard. By imparting Viceroy's luxurious design and the service hallmarks that distinguish its flagship Viceroy Santa Monica to only select properties, Kor succeeds in carving out a unique niche in the boutique luxury-hotel and resort-residence markets. "The world's most sophisticated travelers know the Viceroy brand for its bold design and unique sense of modern luxury, as well as its superb services and amenities," said Bill Thompson, Senior Vice-President, The Related Group of Florida. "With Viceroy Icon Brickell, we will offer a unique style of luxurious living never before seen in Miami." Located on Biscayne Bay, adjacent to Brickell Park and near downtown, the three-tower Icon Brickell reunites Related Group with interior designer Philippe Starck and their ICON concept. The firm Arquitectonica, an architecture, interior design and planning firm renowned for innovative, ultra-modern creations worldwide, has designed the structural and architectural elements for the complex.

Towers will range from 50 to 60 stories, commanding a striking presence near the cultural and business center of Miami. Unobstructed views above the 15th floor will overlook South Beach and Biscayne Bay. Housing 1,774 units across all three towers, Arquitectonica's design roots the three soaring towers atop an expansive podium base at the 15th floor. Representing the epicenter of the complex, this common nexus houses more than two acres of sumptuous luxury amenities and entertainment options for both hotel guests and residents. Design impresario Philippe Starck will design all elements within the first two residential towers as well as the podium's extensive features. As a Viceroy Resorts & Residences destination, Viceroy Icon Brickell will take the brand's luxury boutique presence to an even more prominent level. Occupying its own tower within the trident structure, the Viceroy tower will be the only structure among the three to house a hotel in conjunction with residences, offering hotel services to both guests and owners. Icon's other two towers in the Brickell complex are reserved for residential condominiums, although all residents and hotel guests alike will share access to Icon Brickell's exclusive amenities, including a 20,000 square-foot spa and Philippe Starck-designed luxury swimming pools on the 15th-floor outdoor podium.

Viceroy Icon Brickell's hotel-condo component will encompass 135 units across nine floors, occupying 78,300 square feet of luxury space. Units will be designed in four models: 27 420-square-foot Small Studios, 54 480-square-foot Standard Studios, 27 590-square-foot Large Studios and 27 930-square-foot (on average) 1-Bedroom units. Each will offer Viceroy-quality technology, comfort and regal design. A dedicated elevator for hotel-condo and hotel guests will facilitate travel to central podium-level amenities and tower rooftop destinations. Floors 16 through 49 will house 372 stunning bay-view condominiums, with a range of optional services available through Viceroy: Kor's high-design furnishing package, room service, housekeeping or all other specialty services offered by the hotel. Units may also be entered into a hotel rental pool by owners if not occupied full time. A separate elevator will serve residents on these upper floors. A chic restaurant located on the 15th-floor outdoor sanctuary will overlook the recreational pool and incorporate an outdoor dining area with fireplace and waterfront views. The restaurant facility will be operated by Kor and provide service to hotel guests, banquet/conference attendees, residents and the public. Kor will also facilitate a destination rooftop pool and lounge on Viceroy Icon Brickell's 50th floor, open to the public and accessible via a dedicated elevator bank designed to preserve resident and guest privacy. Total hotel programming, including restaurant, rooms and public areas, will occupy approximately 121,000 square feet of space. Additionally, Kor will bring its uncompromising service standards to the operation of full-time concierge services, valet parking and room service for all guests and residents of the Viceroy tower. Icon Brickell will also house a small meeting space for on-site business needs.

Tower 1
57 stories • Parking: 11 Levels of Parking- Located on floors 1 and 4-14 (excluding 13) of Tower 1 • Penthouse Units: 11 single story Penthouse units and 4 two story Penthouse units • Units: 715

Tower 2
57 stories • Lobby: 2nd Floor • Penthouse Units: 7 single story Penthouse units and 4 two story Penthouse units • Units: 561

Tower 3 Viceroy Resorts and Residences at ICON Brickell:
50 stories • Total of 148 Resort Units • 50th floor(Rooftop) Pool, Restaurant and Lounge area • Units: 520 units

Common Areas Entrance Area Enter through Icon’s multi-level entrance area with 100 columns designed by Philippe Starck and modeled after the Maoi structures of Easter Island. Each column will be unique in size, shape and finish yet all will be 22 feet tall and have Philippe Starck’s signature. The space will be open to Mary Brickell Park to the South and to Biscayne Bay to the East. The arrival area will accommodate all three towers, with drop off sections for each lobby and for the two bayside restaurants.

Lobby The Tower One, Tower Two, and Condo Lobby in Tower Three exhibit the unique designs of Philippe Starck as well. With great emphasis on bringing the outside in, the 22 foot high ceilings in the entrance area will continue inside and the color theme from the outside will be brought in through the yellow glass at the entrance.

Pool Deck Level Our two acre pool terrace sits over 100 feet above Biscayne Bay and features a series of three infinity edged pools including a reflection pool where furniture may sit in the water, an oversized thermal hot tub, and a longer than Olympic sized lap pool. Rows of stately trees line the chaise lounges and beds on either side of the pool and enclose the outdoor living area that holds the oversized fireplace and life-size chess set. Icon’s pool deck will also feature a full service restaurant and a pool side café. The luxurious amenities of the Viceroy Hotel will offer à la carte drink and food service, wine tastings, and relaxing Tai Chi classes in our amphitheater style seating area overlooking the Bay.

Spa and Fitness Center One level below the pool deck, with direct views of Biscayne Bay get lost in Icon Brickell’s 28,000 square foot spa with amenities normally associated with a 5 star resort. This space holds a Theater room designed by Philippe Starck, a large cardio and free weight center with beautiful views of Key Biscayne, aerobic, yoga, pilates, and spinning facilities, a large plunge pool area available for events or quiet relaxations, his and hers treatments rooms, lounges, redwood saunas, and eucalyptus steam rooms.

Restaurants There are 5 places to enjoy a meal at Icon Brickell. For a like snack or a morning coffee visit the Pool side café. For a spectacular lunch or dinner, visit our pool side Viceroy Signature restaurant or select from one of the two bayside restaurants on the lobby level. Late at night visit Club 50, our sky lounge for some light dining.

Club 50 Visit Icon Brickell’s exclusive rooftop pool and lounge with spectacular views from the 50th floor and designs by Kelly Wearstler. Enjoy signature cocktails, light dining and a sophisticated atmosphere without ever having to leave your home.