ICON Brickell, grand in scope as well as concept, will inhabit a ten-acre enclave (including parks) located on the glittering edge of Biscayne Bay… an island ambiance within the city, a luxurious urban retreat with seemingly endless waterfront.

Icon Brickell provides the ultimate address. Brickell Avenue’s last great waterfront address! The interior design for the common areas of the Icon Brickell is inspired by Yoo by Philippe Starck. From the moment you arrive at Icon Brickell, statues modeled after the Moai figures of Easter Island embrace your journey into Starck’s world of style, sophistication, urban living and privacy. More than 100 feet above Biscayne Bay, your two-acre, outdoor sanctuary offers several areas to relax and hide away.

At Icon Brickell, a 300-foot-long pool lined with stately trees and cool grass provides a unique area to stroll and unwind. A secluded deck surrounding a cooling pool offers the perfect place to sunbathe. At Icon Brickell, a private café with an outdoor fireplace and quiet cabanas creates a retreat with views of the downtown Miami skyline. ICON Brickell is surrounded by parks, Biscayne Bay and Brickell Avenue… more than one thousand feet of waterfront (parks included) Icon Brickell residents can enjoy two bayside full-service restaurants and a Brickell Avenue Coffee Bar.

ABOUT ICON BRICKELL:
Unique, ultra contemporary architectural design
Common areas inspired and designed by Yoo by Philippe Starck
A site surrounded by two parks, Biscayne Bay and Brickell Avenue
A ten-acre enclave and approximately 1,000 feet of water frontage (including the parks) to stroll, jog or find a shady spot and spread a blanket to escape
A convenient boat dock in Biscayne Bay for residents and visitors
A spectacular, 2-story entrance and valet drop-off created
A multi-story lobby designed
Two full-service, bayside restaurants and a Brickell Avenue coffee bar with WiFi access
A 5-star spa and fitness center
Smart building technology with a screen panel in all residences and wireless technology
Multi-level covered parking
Full-time concierge staff offering a full range of services including house keeping, laundry and dry cleaning, 24-hour valet service, mail and package receiving deck and more.

Icon Brickell Park Terrace and Pool Deck Include:
A two acre, lushly landscaped, outdoor living room and sanctuary more than 100 feet above Biscayne Bay
Row after row of stately trees, grass and lounge chairs that flank a spectacular 300-foot-long swimming pool that is divided into a wading pool where tables and chairs may sit in the water, a thermal hot tub, and an Olympic length and recreation pool overlooking Bay
Outdoor fire place overlooking downtown Miami
An indoor/outdoor private café for casual dining or a pool-side drink
A sun deck with adjacent cooling pool

Icon Brickell Spa and Fitness Center Include:
Juice bar
Finest free weights
Selectorized weight equipment
State-of-the-art cardio equipment/cardio theater
Aerobic studio and treatment rooms
His-and-hers lounges and relaxation area
Jacuzzi/cold plunge
Eucalyptus steam room/redwood sauna

Icon Brickell Residence Includes:
Breathtaking views of Biscayne Bay, downtown Miami, Key Biscayne and South Beach
Elegant smooth ceilings rising to 9' feet
Floor-to-ceiling laminated windows with energy efficient, tinted glass
Oversized terraces with glass railing accessible from bedrooms and living room (see your individual floor plan)
High-efficiency central air conditioning and heating unit
Sprinkler fire protection system
State-of-the-art telecommunications wiring including high-speed cabling to all television outlets and “home run” configured CAT5 cable for telephone and data communication

Master Bathrooms:
Elegant French limestone bathroom flooring with the Classic Style or blue St. Tropez limestone bathroom flooring with the Cultural style
Matching limestone vanity top with porcelain lavatories
Italian style cabinets by Dellacasa
Detailed designer faucets
Yoo by Philippe Starck designed mirrors
Air Bubble jet system tubs with built-in glass shelves (see individual floor plan)
Elongated water closet
European style bidet with coordinating faucets (see your individual floor plan)
Walk-in marble shower (see your individual floor plan)

Icon Brickell Kitchen Includes:
Two selections of Italian cabinets by Dellacasa
Gracious limestone or granite kitchen counter tops and backsplash
36” Sub-zero refrigerator
30” Miele glass cook top
30” built-in Miele oven
Miele 3 cycle dishwasher
30” stainless steel microwave
Double stainless steel sink
Garbage disposal
Top-of-the-line stackable washer and dryer

Don't Miss this opportunity to own at ICON BRICKELL one of Brickell most exclusive building.

Los Angeles - Kor Hotel Group, the Los Angeles-based luxury hotel operator, has entered into a significant joint venture with developer Jorge Perez and his Florida-based The Related Group that will bring the Viceroy brand's signature fusion of innovative design elements, luxury amenities and impeccable service to a momentous new hotel-residence project in Miami - Viceroy Icon Brickell. The Related Group is currently the largest developer in Florida's luxury condominium market. Kor's participation will enhance the premiere project with an array of design-savvy lifestyle amenities and the service luxuries for which Kor's Viceroy Resorts & Residences concept is widely known. The project also partners Kor with some of the most creative forces in the industry today, including the architecture firm Arquitectonica and prolific designer Philippe Starck.

"Kor's discerning style will help mark a distinction for this luxury project against other comparable projects in Miami," said Brad Korzen, CEO of Kor Hotel Group. "Viceroy's high-end luxury concept retains an intimate, boutique quality that is highly appealing to today's consumers. Viceroy Icon Brickell promises to be an exquisite rendition of the Viceroy brand and will contribute a distinctive new luxury option to Miami's urban destination appeal." As Kor Hotel Group continues to expand its boutique hotel portfolio with properties both nationwide and overseas, it reserves the Viceroy identity for projects of only the highest standard. By imparting Viceroy's luxurious design and the service hallmarks that distinguish its flagship Viceroy Santa Monica to only select properties, Kor succeeds in carving out a unique niche in the boutique luxury-hotel and resort-residence markets. "The world's most sophisticated travelers know the Viceroy brand for its bold design and unique sense of modern luxury, as well as its superb services and amenities," said Bill Thompson, Senior Vice-President, The Related Group of Florida. "With Viceroy Icon Brickell, we will offer a unique style of luxurious living never before seen in Miami." Located on Biscayne Bay, adjacent to Brickell Park and near downtown, the three-tower Icon Brickell reunites Related Group with interior designer Philippe Starck and their ICON concept. The firm Arquitectonica, an architecture, interior design and planning firm renowned for innovative, ultra-modern creations worldwide, has designed the structural and architectural elements for the complex.

Towers will range from 50 to 60 stories, commanding a striking presence near the cultural and business center of Miami. Unobstructed views above the 15th floor will overlook South Beach and Biscayne Bay. Housing 1,774 units across all three towers, Arquitectonica's design roots the three soaring towers atop an expansive podium base at the 15th floor. Representing the epicenter of the complex, this common nexus houses more than two acres of sumptuous luxury amenities and entertainment options for both hotel guests and residents. Design impresario Philippe Starck will design all elements within the first two residential towers as well as the podium's extensive features. As a Viceroy Resorts & Residences destination, Viceroy Icon Brickell will take the brand's luxury boutique presence to an even more prominent level. Occupying its own tower within the trident structure, the Viceroy tower will be the only structure among the three to house a hotel in conjunction with residences, offering hotel services to both guests and owners. Icon's other two towers in the Brickell complex are reserved for residential condominiums, although all residents and hotel guests alike will share access to Icon Brickell's exclusive amenities, including a 20,000 square-foot spa and Philippe Starck-designed luxury swimming pools on the 15th-floor outdoor podium.

Viceroy Icon Brickell's hotel-condo component will encompass 135 units across nine floors, occupying 78,300 square feet of luxury space. Units will be designed in four models: 27 420-square-foot Small Studios, 54 480-square-foot Standard Studios, 27 590-square-foot Large Studios and 27 930-square-foot (on average) 1-Bedroom units. Each will offer Viceroy-quality technology, comfort and regal design. A dedicated elevator for hotel-condo and hotel guests will facilitate travel to central podium-level amenities and tower rooftop destinations. Floors 16 through 49 will house 372 stunning bay-view condominiums, with a range of optional services available through Viceroy: Kor's high-design furnishing package, room service, housekeeping or all other specialty services offered by the hotel. Units may also be entered into a hotel rental pool by owners if not occupied full time. A separate elevator will serve residents on these upper floors. A chic restaurant located on the 15th-floor outdoor sanctuary will overlook the recreational pool and incorporate an outdoor dining area with fireplace and waterfront views. The restaurant facility will be operated by Kor and provide service to hotel guests, banquet/conference attendees, residents and the public. Kor will also facilitate a destination rooftop pool and lounge on Viceroy Icon Brickell's 50th floor, open to the public and accessible via a dedicated elevator bank designed to preserve resident and guest privacy. Total hotel programming, including restaurant, rooms and public areas, will occupy approximately 121,000 square feet of space. Additionally, Kor will bring its uncompromising service standards to the operation of full-time concierge services, valet parking and room service for all guests and residents of the Viceroy tower. Icon Brickell will also house a small meeting space for on-site business needs.

ICON BRICKELL, UNIQUE URBAN SANCTUARY ON BISCAYNE BAY, BROKE GROUND IN MIAMI ON MARCH 7

Miami, FL, April 10 ­ A high powered crew turned out for the groundbreaking at Icon Brickell on March 7. Jade Jagger, Philippe Starck, and John Hitchcox, partners in the London-based residential design firm YOO by Starck, donned hard hats and dug into the dirt alongside Miami Mayor Manny Diaz and Commissioner Johnny Winton and representatives of Miami-based developers, The Related Group. This was no ordinary groundbreaking. With 1800 units, Icon Brickell is the biggest development to break ground in South Florida. To build Icon Brickell Towers I and II, TRG is receiving a $500 million loan, with HSBC as the lead lender. That is the largest condominium construction loan ever awarded in Florida. And TRG anticipates receiving an additional $200 million loan to complete Tower III, for a total construction loan of approximately $700 million. “The size of the loan expresses the bank’s confidence in our company,” says TRG executive vice president Bill Thompson. “It also expresses the scale of Icon Brickell. This is the biggest project The Related Group of Florida has ever done. It’s the biggest project Starck has ever done. And I believe it is the largest residential condominium that’s broken ground in South Florida in terms of the number of units, the square footage, and the amenities we offer. When you’re building the biggest, you make sure that it’s the best.” Buyers have responded to Icon Brickell in equally impressive numbers, choosing from a variety of spectacular floor plans for the one-, two-, and three-bedroom residences with breathtaking views of downtown Miami, Biscayne Bay, Key Biscayne, or South Beach. Priced from the $300s to more than $1 million, the units were first offered for sale less than twelve months ago. Yet sales already are approaching the billion dollar mark. Because of its size, Icon Brickell can offer residents amenities rarely found in condominium living. Set on ten acres of bay front property (including two public parks), Icon Brickell offers a haven amid the rush of city life. The 28,000 square foot spa and fitness center features state-of-the-art cardio and weight training equipment, as well as spa treatments usually available only in exclusive resorts. The three towers will host a full-service restaurant on the pool terrace, and two additional full-service restaurants beside Biscayne Bay, as well as an exclusive rooftop lounge. Each private residence offers additional amenities. Bathrooms are finished with elegant limestone flooring. Kitchens are equipped with Sub-Zero and Miele appliances and gorgeous Dellacasa cabinets. Smart building technology using the “interactive resident information system” anticipates every need. Residents will also have the option to upgrade their units with a finishing package designed by Yoo by Starck. The Classic and Culture upgrades bring Starck’s internationally acclaimed style into their private homes. Inspired design makes Icon Brickell feel like a world apart. Starck’s signature style, famous for the designer’s playful sense of scale and bold mixing of periods, makes the exotic a part of everyday life. Monolithic Moai-style statues, like those found on Easter Island, flank the entrance, leading to a whimsical lobby, where guests can linger beneath the serene gaze of enormous gold masks. A life-size chess set and rooftop fireplace adorn an outdoor living room at the end of a 300-foot-long pool. A massive chandelier hangs above the plunge pools in the spa that overlooks Biscayne Bay.

Icon Brickell Tower 3 will feature the amenities of VICEROY Resorts and Residences, a division of Kor hotels. What distinguishes Kor hotels and resorts from other destinations on the accommodations map?

Legendary locations are just the beginning. From a chic suite in the city's center to a sumptuous villa on a secluded Caribbean beach, from an urbane lounge for cocktails at dusk to a private cabana for two hours of massage, every setting is one-of-a-kind. They reinterpret our sense of history, modernity, tradition and innovation in uniquely timeless fashion. Yet within each very individual environment, certain qualities are welcomingly consistent. Creativity, comfort and advanced service are always the signatures of a Kor boutique hotel experience, with guests' needs innovatively anticipated and accommodated. Equally constant are the accolades our distinctive boutique hotels earn on annual CondéNast Traveler Gold Lists, Departures Readers' Surveys, and in the pages of Wallpaper, Gourmet and Vogue.

From arrival to departure and back again, it's this blend of the indispensable, unexpected and imperceptible that makes each Kor boutique hotel a choice among many - and a destination unto itself. Behind the amenities and beyond the design details lies Kor Hotel Group's signature service philosophy. At the ready before guests call, invisible when privacy is prized, it's an intuitive approach with very tangible advantages. Service starts with guest needs innovatively anticipated, then uniquely accommodated. Warmth is a given, discretion an essential. Options for personalizing and streamlining your stay abound, with preferences assured on return visits. With a mantra to overlook no detail or desire, the entire Kor staff is focused on delivering a seamless experience - for each guest and every request.

Kor hotels and resorts are home to luxuriant personal necessities, inventive leisure experiences, and up-to-the-moment conveniences. Indulgence and access underscore guest rooms - from deluxe linens and opulent bath appointments to wireless Internet access and personal media centers. Inventive dining and drinking, including signature cocktails and critically acclaimed menus, beckon locals and guests alike. And secluded niches, sumptuous spas and notable social spaces become gathering points for personal and professional pursuits.